Business is brisk at LotVantage, a fast-growing provider of classified ad posting software for car, boat, and RV dealers. But the company found that its sales team was spending a great deal of time answering basic questions about the differences in LotVantage’s product offerings. While working at Haneke Design, a designer and myself created animated videos to help LotVantage’s customers better understand those differences and make informed purchase decisions quickly.

In 2016, two of these videos won Bronze Telly Awards for Branded Content & Entertainment in a Business to Business Campaign.