Adjoy is a mobile ad network that directly connects consumers with their favorite brands through the consumer’s preferred retailer loyalty platform to build lasting relationships. The client was looking to create a video that could deliver their message without the need for audio, which allowed them to post the video in social feeds, engaging viewers even while the video was muted.

Initially the video was going to have a voice over track, but as the project developed, it became clear that the voice over was not necessary. This allowed the timing of each frame to be tweaked in a way that was most impactful to the overall message and using the music track to really drive the flow of the video.